Features
Six powerful tools for PPC teams.
Everything your team needs to research, create, and optimise. In Slack and the web dashboard.
01
How It Works
1
Describe your business or upload customer data
2
AI analyses patterns and behaviours
3
Get detailed, actionable personas
Key Features
GA4 integration for real data
CSV upload support
Pain point analysis
Channel recommendations
Export to other tools
Best For
Campaign planning
Ad personalisation
Content strategy
New market research
02
How It Works
1
Enter seed keywords or import from Google Ads
2
AI categorises by search intent
3
Review with real metrics and scoring
Key Features
Real Google Ads volumes
8 intent categories
Competition and CPC metrics
Keyword scoring with real metrics
CSV and Sheets export
Best For
PPC campaign expansion
SEO planning
Competitor analysis
Market research
03
How It Works
1
Paste a URL, existing copy, or describe manually
2
Select platforms and tone of voice
3
Get platform-native copy with A/B variants
Key Features
5 platforms (Google, Meta, LinkedIn, Bing, X)
Platform-specific character limits built-in
A/B variant generation
Tone and brand voice customisation
Google Sheets export
Best For
Multi-platform PPC managers
Agencies handling multiple clients
A/B testing at scale
Quick campaign launches
04
How It Works
1
Import from Google Ads or upload CSV
2
AI analyses every term with no sampling
3
Get actionable recommendations with exact spend impact
Key Features
Analyses every term, no sampling
Negative keywords grouped by theme
Smart handling of low-volume terms
30,000+ terms in a single analysis
Wasted spend identified per keyword
Match type recommendations
Exact spend waste quantified per term
Best For
Large Google Ads accounts
Monthly account audits
Reducing wasted spend
Finding growth opportunities
05
How It Works
1
Connect your Google Ads account
2
Select your PMax campaigns
3
Get health scores, signal recommendations, and asset insights
Key Features
Campaign Health monitoring
Audience Signal Builder
PMax Asset Generator
PMax search term analysis
Performance tracking over time
Best For
Teams running Performance Max
Hybrid PMax and standard search
Agencies wanting PMax visibility
Google Ads account managers
06
How It Works
1
Open the assistant in the dashboard
2
Ask a question about your campaigns or data
3
Get answers grounded in your actual workspace data
Key Features
Full workspace data access
Campaign performance insights
Strategy recommendations
Conversation history
Web search for industry context
Best For
Quick performance checks
Strategic planning sessions
Cross-feature data analysis
New team member onboarding
Works with the tools you already use
Where you work
Real campaign data
Audience insights
Export anywhere